A decade ago, we didn’t know what the word “beauty” meant.
Today, it’s part of Australia’s cultural landscape, and it’s an essential part of our lives.
That’s because in recent decades, we’ve grown up in an era of “beautiful” images.
We’ve become accustomed to seeing ourselves in these images, and to having our own “look” represented by beauty products.
In the words of a marketing consultant from the UK, “beauties are the new fashion.”
But are beauty products really so important?
What does it mean to be a “beautytree”?
What is the relationship between beauty and technology?
And how does the beauty revolution work?
A look back at some of the more iconic beauty images from the past decade.